Recognising that effective brand marketing, sales and distribution, including e-distribution channels and infrastructures, drive revenue performance, Raffles Hotels & Resorts has invested in systems and Customer Relationship Management initiatives and programmes to build brand awareness, as well as to retain customers.
Recognising that effective brand marketing, sales and distribution, including e-distribution channels and infrastructures, drive revenue performance, Raffles Hotels & Resorts has invested in systems and Customer Relationship Management initiatives and programmes to build brand awareness, as well as to retain customers.