(Singapore, 9 May 2011): Raffles Hotels & Resorts (www.raffles.com) has appointed luxury travel specialist Mango PR, London to head up the global public relations for Raffles Hotels & Resorts.
Diana Banks, Vice President, Sales & Marketing, Raffles Hotels & Resorts said, “As we embark on a new phase of expansion, we will also be growing our PR network. The appointment of Mango PR as our lead agency is a key part of that strategy. With Mango PR bringing the Raffles story together, I am confident that we will bring the brand to the fore.”
Mango PR will work closely with Diana Banks both on a strategic level and on a tactical level, working with the individual properties’ General Managers. The agency’s remit will cover media relations, partnership marketing and social media. The account will be headed up by Partner & Director, Lucinda Buxton.
Raffles Hotels & Resorts has opened four new properties in the past 12 months in key destinations: Paris (Raffles Paris, Le Royal Monceau); the Holy City of Makkah (Raffles Makkah Palace, Saudi Arabia); in China’s new economic centre, Tianjin (Raffles Tianjin) and the Seychelles (Raffles Praslin Seychelles).
Raffles’ development pipeline includes new hotels and resorts in Konotta, Maldives, Makati, Philippines, Clearwater Bay, Hainan and Jakarta, Indonesia in 2012.
Further information:
Diana Banks
Vice President, Sales & Marketing
Raffles Hotels & Resorts
diana.banks@raffles.com
Lucinda Buxton
Mango PR, London
lucinda.buxton@mangopr.co.uk
+44 (0) 20 7 421 2502
For high resolution images please visit www.leonardo.com/raffles
About Raffles Hotels & Resorts
Raffles Hotels & Resorts is an award-winning, luxury international hotel company with a history dating back to 1887 with the opening of Raffles Hotel, Singapore. The portfolio currently comprises nine luxurious properties, from secluded resorts to chic hotels in key locations around the world: in Singapore, Cambodia, China, UAE, Saudi Arabia, Seychelles and Paris. The company is embarking on a new phase of expansion, with openings in the Maldives, Indonesia, the Philippines and China scheduled over the next two years.
With a compelling mix of cultures and styles, every hotel in the Raffles family has its own individual personality, with its own story to tell and its own sense of place. However, each one is proud to draw on the original Raffles tradition of delivering thoughtful, personal and discreet service to well-travelled guests.
Raffles Hotels & Resorts is owned by FRHI Holdings Ltd, a leading global hotel company with 98 hotels and resorts worldwide under the Raffles, Fairmont and Swissôtel brands. The company also manages Fairmont and Raffles branded residences, Estates and luxury private residence club properties. www.raffles.com