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Introducing

The Butler Did It Collection

A curated fashion and home collection capturing the effortless glamour of Raffles

Presented in New York and Paris in partnership with Printemps, The Butler Did It Collection invites guests and collectors to bring a touch of Raffles’ magic into their everyday lives, beyond a hotel stay. Designed to reflect Raffles’ effortless glamour and ease, the collection captures the sense of whimsy, surprise and care that sits at the heart of the Raffles experience.

Shop the Collection

A sense of whimsy

Playing with colour, texture and Raffles’ signature palm motif, the Butler Did It Collection is a thoughtfully curated edit of fashion and home goods capturing Raffles’ world of elegance and enchanted glamour.

Discover the collection

A sense of whimsy

Discover the collection

Ready-to-wear pyjamas, t-shirts, polos, cashmere jumpers and velvet smoking jackets, all offered in a refined palette, bringing the Raffles lifestyle to your wardrobe.

Legendary luggage maker Globe-Trotter has created a bespoke Raffles green carry-on suitcase with our signature palm print lining and four wheels for extra mobility. Raffles luggage tags and leather charms complete the set, all handcrafted in England.

Frette introduces custom velvet slippers crafted in Italy and embroidered with the playful declaration ‘The Butler Did It’ - a touch of refinement for home, even if you don’t have a Raffles butler to lay them out for you.

Christofle reimagines a throwaway coffee cup in stylish stainless steel with a leather cuff for improved grip, demonstrating that the butler did it before you even thought to ask.

Our collection story

Reflecting a shared dedication to refined craftsmanship, The Butler Did It Collection has been created for Raffles by our heritage luxury partners Globe-Trotter, Frette and Christofle, with product development shaped by renowned stylist Jessica Diehl.

This capsule collection, launched in-store at Printemps New York and Paris, will be available until 10 March 2026, with select pieces offered on Printemps.com.

‘The Butler Did It’ name is drawn from our world-famous shorthand for Raffles’ legendary butler service, celebrating the role of the butlers in creating inspiring, unexpected and deeply personal guest experiences.

Watch this space for Raffles’ full ready-to-wear and home offering to be introduced later in 2026 through our dedicated new e-shop that promises to transform the Raffles lifestyle into an enchanting retail experience.

"Much like Printemps, Raffles is synonymous with excellence in service and style. We are proud to be the exclusive home of this collection and to celebrate a shared appreciation for craftsmanship, creativity and modern luxury" - Thierry Prevost, CEO, Printemps America

Printemps: where Parisian luxury meets New York pizzazz

With a 160-year legacy of retail innovation from its French birthplace, Printemps opened in Manhattan’s Financial District in 2025, blending Parisian heritage with contemporary creativity to reimagine the modern luxury retail experience. The two-storey space, designed by Laura Gonzalez, offers a curated mix of brands across fashion, beauty, home and lifestyle, and a culinary programme led by award-winning chef Gregory Gourdet.

The Butler Did It Signature Experiences

Your next Raffles escape reaches the pinnacle of luxury in a suite with legendary Raffles butler service. Even better than that, the butlers have come up with some treats. Things like airport transfers, daily breakfast, champagne, spa treatments, minibar refills and even the occasional afternoon tea. Ingredients for a magical stay – before you even think to ask.

Europe & North America
Southeast Asia
Indian Ocean islands
India & China
Middle East

Raffles London at The OWO

Step into the pages of history with a stay in a spectacular suite, the pinnacle of luxury where legendary statespeople once shaped the modern world.

The Butler Did It Collection

A sense of whimsy

A sense of whimsy

The Butler Did It Signature Experiences

Raffles London at The OWO

Raffles Boston

Raffles Istanbul

Raffles Europejski Warsaw

Raffles Singapore

Raffles Grand Hotel d'Angkor Siem Reap

Raffles Jakarta

Raffles Hotel Le Royal, Phnom Penh

Raffles Makati, Manila

Raffles Bali

Raffles Seychelles

Raffles Shenzhen

Raffles Hainan Clear Water Bay

Raffles Doha

Raffles The Palm Dubai

Printemps NY: Not a department store

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